Niedermeier Design
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Self-promotional candy boxes for a local print shop inspired by magazine ads from the 1950s

Leatherback Candy Boxes


With summertime approaching, Leatherback Printing wanted to create a self-promotional piece advertising the purchase of a new printing press and the recent expansion of their production capabilities. Having a sweet tooth of their own, the owners liked the idea of sending out nostalgic candy in small gift boxes—Pixy Stix, Pop Rocks, Dots, Sweet Tarts, Sugar Babies, Nik-L-Nips, and many more. On a slow Tuesday afternoon, who doesn’t like a little something sweet to help get them through the day? Print advertisements sourced from 1940s and 50s magazines such as LIFE, Vogue, and TIME served as inspiration for these fun, retro-looking designs. Collages and image overlays are combined resulting a layering effect that mimics the look of a make-ready press sheet.