Niedermeier Design

A new brand identity for Khunu, an outerwear clothier committed to creating positive social change

Khunu Brand Identity

Khunu is an adventure-wear brand driven by a social purpose. Through its pioneering use of yak wool sourced from nomadic communities on the Tibetan Plateau, their aim is to outfit modern day adventurers with quality outerwear while also giving back to the communities at the source of their supply chain. They regularly invest 2% of their revenues, creating new jobs, teaching new skills and helping herders maintain their traditional ways of life. Their simple, hardy, no frills approach to life and business lies at the heart of their brand philosophy, and is reflected in the new identity.