Residential solar installations are increasing, and nowhere is this more evident than in the Pacific Northwest. Gray skies and short winter days give the perception that this clean energy alternative is not well-suited for the region, but nothing could be further from the truth. With increased awareness and technological advancements, PV systems are becoming more attractive and more affordable, especially as the cost of electricity continues to rise. Naturally, as the popularity of these systems grows, so does the competition. A home-spun brand identity, leftover from their humble beginnings, was antiquated and unoriginal, making it difficult to be seen as an industry leader. The updated identity functions as a powerful tool, helping strengthen the consistency in their visual communications, pushing them ahead of the curve and sending a clear and unmistakeable message to the outside world that change is underway.