We’ve all been there. A leaky faucet. A cracked tile. A broken window. A loose floor board. For the average homeowner tackling these repairs can be challenging, time-consuming, and even dangerous. Based out of Gig Harbor, Washington, a small coastal community in the southwest corner of Puget Sound, Harbor Pros offers handyman services to help home and business owners maintain the structural and aesthetic integrity of their residential or commercial buildings for optimum safety and usability. Working directly with the owner, I explored a variety of ideas to hone in on a look and feel that communicated the company’s core beliefs—authenticity, reliability and know-how. A brand language featuring tools as a backdrop provided visual reinforcement, and served as an at-a-glance indicator of what they do.