An Executive Summary for the Alliance for Early Success succeeds by challenging client expectations

AES Executive Summary

The Alliance for Early Success is a catalyst for bringing state, national, and funding partners together to improve state policies for children, starting at birth and continuing through age eight. By designing and writing the introduction, we elevated the quality of their executive summary and, in doing so, challenged the client to think beyond anything that had been produced in previous years. By opening with a short, but meaningful narrative highlighting what it means to vulnerable children when policy changes have a positive impact on their lives and future, we were able to deliver a more compelling message and experience for the reader. The smaller than usual format and succinct messaging also encouraged sharing.