The Kardiel team is a group of smart, savvy entrepreneurs who love home furnishings, and have a keen sense of style. Their passion is making quality midcentury modern reproductions everyone can enjoy and afford. After spending the first few years manufacturing and distributing a wide variety of pieces, they knew it was time to fine-tune their sales process, dial-in their product offerings, and initiate a total brand refresh, all with the goal of reaching their full potential as an online retailer. First, we created their new identity. Then, put it into action through the introduction of an updated website. A streamlined graphical interface brings the product more to the forefront, and has fewer distractions. A super robust, and hoverable, drop down menu provides access to their entire product line in seconds. Users now enjoy a cleaner, simpler, and more aesthetic presentation.